Case Study
How JoulesLabs Helped Build Crowdfundly: A Global Fundraising Platform
Empowering organizations and creators to raise funds worldwide
Launched in 2020, Crowdfundly set out to simplify global fundraising for individuals, organizations, and creators. JoulesLabs partnered from day one to design and build a scalable fundraising ecosystem that evolved into a dual-model platform, serving both organizations and independent creators, now used by thousands across 130+ countries.
Challenges & Solutions
Problem Statement
Fundraising tools were either too rigid or too generic. Existing platforms lacked localized flexibility, transparent workflows, and real-time fund disbursement.
Crowdfundly aimed to:
- Streamline global fundraising under one platform
- Support both organizations and solo creators
- Enable instant fund transfers without holding user money
- Deliver a secure, modern interface accessible across devices
Our shared challenge was to combine beautiful UI with enterprise-grade reliability.
Approach & Solution
Our approach centered on building flexibility from the ground up, combining technical scalability with user empathy.
Phase 1: Foundation (2020-2021)
We launched the first version with a robust fundraising engine featuring:
- Multi-campaign support (donation, sponsorship, crowdfunding)
- Payment gateways: Stripe, PayPal, Razorpay
- Branding customization, domain setup, and team collaboration tools
A WordPress plugin followed, extending Crowdfundly to millions of WordPress site owners.
Phase 2: V3 Redesign (2022)
Based on community feedback, we delivered a major revamp improving performance, UI consistency, and scalability.
Phase 3: Crowdfundly for Creators (2023)
Recognizing the rise of the creator economy, we expanded to include:
- Personalized creator profiles
- Membership programs for fans
- Integrated digital shop and direct support options (“Buy me a Coffee” model)
- Instant fund transfers, funds go directly to creators’ accounts, not held by the platform
Impact
Crowdfundly has grown into a thriving international platform:
Impact
ReviewX quickly became a recognized name in the WordPress ecosystem:
- 600,000+ downloads and 10,000+ active users
- First plugin to introduce multi-criteria reviews for WordPress
- 90%+ customer satisfaction rate, based on user reviews and support feedback
- Featured across top WordPress publications and YouTube channels
The plugin’s long-term adoption and consistent updates showcase the durability of JoulesLabs’ SaaS engineering standards.
130+
Countries
$177,000+
Total Transaction Volume
500+
Creators Onboarded
11,000+
Global Users and Growing
30,000+
Monthly Visitors
Instant disbursement with zero platform fund-holding
Crowdfundly now bridges traditional fundraising and creator monetization under one system — built for global scale.
Technology Stack
Vue.js
Laravel
Stripe
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PayPal
RazorPay
MySQL
PostgreSQL
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GCP
AWS
CI/CD
Vue.js
Laravel
Stripe
PayPal
RazorPay
MySQL
PostgreSQL
GCP
AWS
CI/CD
Vue.js
Laravel
Stripe
PayPal
RazorPay
MySQL
PostgreSQL
GCP
AWS
CI/CD
Vue.js
Laravel
Stripe
PayPal
RazorPay
MySQL
PostgreSQL
GCP
AWS
CI/CD
Vue.js
Laravel
Stripe
PayPal
RazorPay
MySQL
PostgreSQL
GCP
AWS
CI/CD
Vue.js
Laravel
Stripe
PayPal
RazorPay
MySQL
PostgreSQL
GCP
AWS
CI/CD
Team Structure
Takeaways
Crowdfundly demonstrated how a platform can evolve alongside its users. For JoulesLabs, it reinforced the value of long-term partnership, iterative releases, and architecture built for expansion, principles we now apply to every SaaS we build.
What’s Next
Crowdfundly continues to expand its creator tools and global footprint, with a roadmap focused on deeper analytics, enhanced user experience, and greater accessibility for local currencies and communities worldwide.
Let’s Build Something That Lasts
Your SaaS. Delivered Right.
From day one to deployment, we don’t just ship features. We build SaaS that holds up under pressure, scales with confidence, and communicates clearly. Every sprint, every time.